As we all know, for sellers on e-commerce platforms, promoting products is the most important aspect of their daily operations. This is because only through good publicity and attractive impressions can we successfully attract consumers and obtain orders and sales. In addition, major e-commerce platforms have stipulated a series of publicity rules to regulate the online sales market and create a good shopping environment for consumers. The Amazon platform, as one of the largest cross-border e-commerce platforms, also has its own rules for product promotion. So, let’s take a look at what rules you need to follow when uploading products on the Amazon platform?
1. There are a variety of product upload methods for sellers to choose from on the Amazon platform. Sellers can choose to upload products manually, use the product upload tool, or upload products individually or in batches. However, no matter which upload method is used, the product upload rules followed are the same, and they are all for displaying products on the Amazon platform and promoting them to consumers.
2. The seller completes the product upload process under the “Add New Product” option on the Seller Center page. First, choose to add a new product, fill in the product category, name, and related information according to the platform prompts, and submit the filled in information. However, it should be noted that when filling in each item, sellers must comply with the platform’s requirements, otherwise the product may not be successfully uploaded to the Amazon platform.
3. After filling in the basic information of the product, there is a very critical step – adding pictures related to the product. Excellent product pictures can not only fully demonstrate the characteristics and selling points of the product, but also attract consumers’ attention through visual appeal, which is an important part of product marketing.
4. The Amazon platform has very strict requirements for product images. Product images are usually divided into two types: main images and auxiliary images. Only one main image can be uploaded for each product, but up to eight auxiliary images can be uploaded.
5. Specific picture regulations include that the pixels cannot be less than 1,000 so that consumers can enlarge and view product details. The image format must be JPEG, TIFF or GIF, and for the main image, there are some specific requirements, such as the background must be pure white, it must be an actual photo of the product, there must not be any marks or watermarks, the image must be clear, etc.
The above introduces the relevant knowledge about the rules that need to be followed when uploading products on the Amazon platform. On the Amazon platform, if the seller directly lists the products without fully understanding the store operation regulations, it can easily lead to no traffic in the store. You may even receive an official warning for suspected infringement. Therefore, sellers should make sufficient preparations before uploading products to ensure that they do not violate product regulations.