With the continuous increase of consumer groups, the market coverage of Amazon’s cross-border platform has also been greatly improved. For many cross-border sellers, how to stand out in the massive amount of product information has become a “hard strength indicator” to consider the seller’s strength. Specifically, how should cross-border sellers market their products on Amazon? How can you maintain an advantage in the fierce competition?
1. Find the correct positioning and improve the store operation level. Currently, the number of daily active users on Amazon’s cross-border e-commerce platform is constantly increasing, and more new products are launched every day. Every cross-border e-commerce seller must first have an accurate understanding of its own advantages and product resources, and do a good job in core positioning of the store and products during the process of opening a store. This will not only help cross-border sellers prepare basic data for cross-border marketing Analysis can also provide sellers with decision-making direction during the operation process, and then formulate differentiated product positioning and strategies in a targeted manner.
2. Optimize keywords and correlation analysis. Many times, buyers often use the search mode when looking for products on the platform. Cross-border sellers conduct targeted keyword research on a regular basis to find relatively high-frequency or hot-searched words, and display key words such as product titles and detail pages. Strengthening and highlighting information can also increase the chance of being retrieved.
3. Increase advertising investment. Operating a cross-border store on the Amazon platform requires special attention to investment in advertising display. Currently, including product display ads, sponsored brand ads, display ads and other third-party ads on the Amazon platform, different advertising marketing will bring different effects to cross-border sellers, in terms of improving store rankings, driving brand effects, increasing product sales, etc. There will be good results in all aspects.
4. Drain traffic outside the site. At present, in addition to the product search method on the Amazon site, many third-party platforms can achieve the purpose of attracting traffic for cross-border sellers. Making full use of off-site traffic drainage tools can help cross-border sellers increase product sales and improve the overall store ranking.
5. Launch Amazon ads with coupons. For cross-border buyers, discounts and offers are the only magic weapon to boost sales and are also marketing tools that can quickly impress consumers. Cross-border sellers can use Amazon’s in-site advertising and launch coupon campaigns to attract consumers to browse product information, place orders, and increase sales.
For different brands or cross-border sellers, at the beginning of operating a store, they must first formulate a marketing plan and set different activity strategies for different periods. The key to effectively mastering Amazon’s product marketing strategy is that cross-border sellers must be familiar with the operating rules of the Amazon platform, make timely use of the platform’s promotional activities, optimize store operation plans, take the initiative in the cross-border market, and reasonably control advantageous resources.