The products on the Wish platform are related to a lot of data, such as traffic, clicks, sales, product ratings, etc. Some foreign trade merchants have found that their product sales have dropped sharply. They must first understand Wish Why did there be no sales after placing 5 orders in the first week? Then think of ways to increase sales.
Because there is no concept of stores on the wish platform, only the concept of products, generally the account manager of the wish platform will recommend that foreign trade merchants distribute a large amount of goods in the early stage, and then optimize the pictures for the products being ordered, and then Then compare prices with peers and negotiate with suppliers to order in bulk to reduce the purchase price. Fine-tune the operation and pay attention to market price dynamics at any time to make adjustments at any time to create a hot product and extend the life cycle of the hot product.
This is where product selection comes into play. If foreign trade merchants encounter the problem that Wish has lost sales after placing 5 orders in the first week, can they consider that there is a problem with product selection? This shopping platform, whose main customer group is 16-30 years old, is destined that merchants’ products will tend to be younger, personalized, publicity and fashionable. Foreign trade merchants who make clothing may find that previous luminous clothes and luminous shoes have achieved good results on this platform, so it can be judged that the younger the clothing, the more likely it is to become a hit on this platform.
Many people say that the price is not important on the Wish platform. Because it is pushed, the price has little impact on the transaction. However, this statement is unreasonable from a common sense perspective. Foreign trade merchants all know that all over the world Everyone loves high-quality and low-price products. If the price of a foreign trade merchant is not suitable, even if it is pushed to the customer, it will not be converted into an order. The psychology of comparing prices with three companies is human nature and common sense. Therefore, price is also one of the key factors to increase sales.
There are several reasons why Wish has no sales after placing 5 orders in the first week. Different reasons have different solutions. Therefore, if foreign trade merchants find that the data is wrong, they must investigate in time. Find out the root cause of the problem so that you can effectively increase sales.