wish is a platform that is also well-known in the cross-border e-commerce industry. About 90% of the merchants on the platform are from China. As the saying goes, if you know yourself and your enemy, you will win every battle. As a foreign trade merchant on the Wish platform, you must also know this truth. So, do you know how Wish analyzes the sales of competing products?
It is actually very simple to check sales on the platform. There is a relatively important data in the wish backend that can help sellers analyze the sales of competing merchant products on various sites. Foreign trade merchants can query the number of product views, order checkout conversion rate, purchase click rate, number of shopping cart views, etc. By analyzing the above data, sellers can better judge the sales situation and prospects of competing products.
Generally speaking, the increase in sales is inseparable from the operations of foreign trade merchants. When sales decline, foreign trade merchants need to analyze and deal with it in a timely manner. Generally speaking, there are several factors responsible for the decline in sales of foreign trade merchants: when the life cycle of popular products comes to an end, the market is saturated, and stores do not re-create new popular products to replace them, these will lead to a decline in store sales.
Of course, why are so many foreign trade merchants so interested in how Wish analyzes the sales of competing products? Because the increase in competitors’ sales will also have an impact on the ranking of foreign trade merchants’ own stores, it will also have an impact on sales.
After realizing the decline in sales, foreign trade merchants need to take appropriate measures, optimize their stores in a targeted manner, and create popular products in advance. For the wish platform, increasing the repurchase rate and improving the user experience of the platform are the work directions of the platform. Therefore, in addition to the continuous optimization of the store, we need to pay attention to the continuous improvement of product labels, pages, product pictures, keywords and other factors. Ensure that platform users can have their store products discovered when searching for relevant keywords.
In summary, how to analyze the sales of competing products for Wish? How to increase your own sales? I believe that foreign trade merchants have a general understanding of these two issues after reading this article. If they want to run a store well, they must not only analyze the sales of competing products. Foreign trade merchants also need to continue to persist, work hard and innovate.