With the development of society, e-commerce has become a convenient marketing method favored by the public. Nowadays, there are a large number of peers both at home and abroad, so how can we stand out from them? For cross-border e-commerce, celebrity marketing is a good way to increase the visibility of stores through the traffic of online bloggers, thereby driving product sales.
Not only can it bring greater traffic and sales to the seller’s products, but it can also improve the influence and credibility of the store and develop more potential customers in the future. In addition, high-quality videos on certain platforms will be retained for a long time, providing long-term promotion for the store and bringing unexpected effects.
Celebrity marketing mainly has the following cooperation models.
The first method is that merchants send goods to Internet celebrity bloggers and recommend products to their fans through unboxing and evaluation. It is a common method of cooperation among small bloggers. Big bloggers often charge additional fees on top of shipping.
Second, bloggers achieve the purpose of driving product sales by inserting advertisements into their creative works. The fees charged under this model vary greatly, and e-commerce companies need to consider all aspects.
The third method is to drive sales by inserting links from Internet celebrity bloggers. The benefits brought by this type of cooperation are more observable than the first two. E-commerce companies can clearly know how much value is created through this channel.
This model uses dividends instead of prepayments. Since the final sales volume also affects the blogger’s income, it also increases the blogger’s enthusiasm for promotion. At the same time, if the effect is not good, the e-commerce company will not lose money.
The fourth type is the live streaming of goods by Internet celebrities. This cooperation method is quite mature in China. Live streaming can be seen everywhere on major short video platforms, and the effect is very good. However, in foreign countries, the effect of this cooperation method is not very satisfactory, so it must be carefully considered based on national conditions.
In general, there are many cooperation methods for influencer marketing, and their advantages and disadvantages are also different. E-commerce needs to comprehensively consider costs, benefits and its own capital. Just like investing, you can choose to make a profit with little risk and small returns, or you can choose something with a certain risk and go eccentric.