In the past two years, many foreign trade merchants on the Wish platform have experienced a decline in sales when operating stores. In fact, there are many reasons for the decline in sales. Only by finding the root cause can we prescribe the right medicine. So what should we do if Wish sales decline seriously? ? Don’t worry, keep looking down.
1. Competitor analysis.
In fact, the most troublesome thing for foreign trade merchants is that the company’s competitors sell the same or similar styles to themselves, and the sales of competitors’ products are constantly rising. At this time, foreign trade companies must not take it lightly and should immediately investigate the situation of competitors. The contents of the investigation include: product price, sales situation, and the industry to which the product is distributed. Based on the statistical data, you can find out the reason for the serious decline in sales of your company’s Wish, and you can also know whether this competitive product is better than your company’s product in terms of style, price, function, or traffic.
2. Product optimization.
Foreign trade merchants all know that the Wish platform does not rely on platform users to search for keywords to display products, but relies on the vocabulary that the Wish system recognizes for this product. It can be a noun or multiple attributes. With the superposition of keywords, foreign trade merchants need to constantly adjust trending keywords. Wish will also adjust the product industry from time to time,
3. Explore the blue ocean market.
The way to stabilize sales is for foreign trade merchants to continuously upload and sell potential products, and the blue ocean market is a good entry point because of low competition. So how do foreign trade merchants find the blue ocean market?
The first is based on the number of products on the shelves and the sales volume of foreign trade merchants’ products. The number of products on the shelves is below the average, but the sales volume of foreign trade merchants’ products is above the average. The second is based on the sales volume of foreign trade merchants. There are some products on the platform whose sales are increasing. But its market share is below the average. Products that meet these two points are blue ocean products. After selecting the products, we can launch new products on the shelves.
The above is the solution to the serious decline in Wish sales. Foreign trade merchants can make corresponding adjustment strategies in time according to their own store conditions, and improve product quality, after-sales service, etc. on a daily basis to improve buyers’ shopping experience. experience to help you increase sales.