Since we are talking about Amazon’s promotions, we must first understand what Amazon seller promotion is. Promotion, as the name suggests, is to promote sales. Amazon provides sellers with several promotion setting methods such as discounts and full discounts. By setting these discounts, sellers can increase the sales rate of their stores.
1. The significance of Amazon seller promotion.
1. After the seller sets up a promotion, no special logo will be displayed on the product search page. Only when the customer clicks to enter the product details will they discover the promotion and association of the Listing.
2. When the seller sets two listings in the store as promotion objects, that is, establishing a mutual relationship between the two listings. The Amazon system will obtain certain information to assist customers in shopping. Amazon’s core algorithm identifies similar products and associates them with each other, so that the products on the platform can be independent but interconnected, effectively reducing customer churn.
2. What does Amazon seller promotion include?
Amazon has three promotion types: free shipping, purchase discounts and buy one, get one free. Free shipping is only applicable to self-shipped products. Customers can be exempted from shipping costs as long as they purchase as many products as they want.
Purchase discount: A certain discount is provided based on the quantity of the product purchased.
Buy one, get one free: if the promotion conditions are met, the entire shopping catalog and sub-categories can be given one or more free products, such as holiday promotions, bundling promotions or inventory clearance, etc., through reasonable application of these promotions In this way, Amazon sellers can effectively improve product conversion rates and increase product sales.
3. Amazon seller promotion has the following advantages.
Since this kind of promotion is so popular, what are its advantages?
First of all, promotions can help sellers clear inventory, reduce warehousing costs and burdens, and prevent overstocking of products. loss.
Secondly, through product linkage, sellers can associate different products to increase product exposure and conversion rates, while also reducing customer churn.
The above introduces the relevant knowledge about Amazon seller promotion. Amazon provides sellers with several types of promotion settings, including free shipping, discounts, full discounts, etc. Through these discount settings, Amazon sellers can Increase sales for the store. Therefore, Amazon sellers should do market research and preparations in advance and choose products suitable for promotion, so as to ensure profitability and increase product sales.