Amazon advertising has automatic and manual delivery methods, so what is the difference between them? Which one is more effective? What are their respective advantages? How should merchants choose their own appropriate advertising method? Today I will take you to quickly understand the differences between these two delivery methods and their respective advantages.
Automatic advertising is where e-commerce uses algorithms to match the corresponding keywords and types for your products and then expose them. For manual advertising, merchants set keywords themselves, and then the system directly imports these keywords for precise promotion. The difference between the two is that automatic advertising has a very wide range of delivery, and its traffic is usually imported from other related listing pages. The scope of manual advertising is relatively narrow, and its traffic mainly comes from users’ keyword searches.
There is no good or bad difference between these two advertising methods. The most efficient method is to use the two methods in combination with each other.
The advantages of automatic placement are:
1. Quickly increase product exposure.
When a product is first released, you can use automatic placement to search for a large number of keywords to quickly increase the product’s exposure.
2. Stably increase the sales volume of merchants.
Automatic delivery will use big data to place advertisements on relevant pages based on user preferences, widely stimulating consumers’ desire to purchase.
3. It is controllable.
Through automatic placement, you can know the traffic of each keyword, thereby changing the direction of emphasis, attracting and retaining more new and old customers.
The advantages of manual placement are:
1. More accurate exposure position.
There is a bidding option in the manual placement system algorithm. As long as the bid is high enough, even new products can get good exposure.
2. You can clearly see the competitiveness of the product.
Through the conversion performance of the product in different positions of the word, you can see the competition of the product in each keyword.
In general, there is no difference between automatic placement and manual placement of Amazon ads. Both methods have their own advantages and disadvantages. Automatic placement has a wide range of exposure, and can search for a large number of keywords in the early stage, quickly increasing the exposure rate of the product. The exposure of manual placement is narrow, but it is more accurate and has bidding options to obtain better exposure positions.