At present, the e-commerce market in Southeast Asia has huge potential, and Southeast Asia is one of the regions with the fastest Internet development in the world. At present, the total population of Southeast Asian countries is about 600 million people. It is expected that in the next few years, the number of Internet users in the region will increase to 500 million, close to 90% of the total population of Southeast Asia! Indonesian tiktok e-commerce live broadcast is becoming increasingly popular, so, let’s follow Understand the development prospects of tiktok e-commerce live broadcast in Indonesia.
1. The development prospects of tiktok e-commerce live broadcast in Indonesia.
Indonesia is one of the largest e-commerce countries in Southeast Asia. There are several main reasons. First of all, it is the fourth largest country in the world with a population of 279 million people (after China, India and the United States). Jakarta is the largest city in Southeast Asia, with a population of approximately 11 million people, while more than 30 million people live in the surrounding Greater Jakarta area. Indonesian is the official language. The country’s population structure is young, with 67.9% of the population aged 15 to 64. In addition, Indonesia has a high network penetration rate. 96.4% of Indonesians access the Internet through mobile phones, 4G coverage has reached more than 70%, and 70% of mobile orders are completed by shopping apps. At the same time, the country also attaches great importance to infrastructure construction. In addition, Chinese e-commerce giants such as Alibaba and JD.com have a huge presence in the Indonesian market.
Shopping habits: 87% of people in Indonesia believe in Islam. Certain activities such as the “Ramadan Sale” have become the peak carnival season throughout the year, with sales of commodities, food, clothing and home appliances increasing significantly. 93%
of Indonesian consumers will search on Google to check product reviews before purchasing online. Social media software such as YouTube, Facebook and Instagram are highly used in Indonesia, as well as instant messaging tools including Line and WhatsApp. Brand and product-related reviews are the “reference books” for Indonesian consumers when making online purchases.
2. Common consumption habits.
1. Practical and convenient.
31% of consumers surveyed said that practicality and convenience are the main driving forces for online shopping, which can avoid the impact of uncontrollable factors such as traffic (traffic jams) and weather (rain). You can learn about, inquire about, and purchase various products while staying at home. (Product details display and logistics efficiency)
2. High cost performance.
26% of consumers surveyed said that online shopping can buy the products they want at lower prices. The price of online products is usually lower than the price of offline products. Even if not, it can provide a channel for price comparison.
3. Wide product range.
17% of consumers surveyed said that the wide range of products is the main reason for online shopping. In addition to local Indonesian products, many products produced in other countries and regions can also be purchased online in Indonesia.
4. Product reviews are more realistic.
14% of consumers surveyed said that highly authentic product reviews are the main reason they are willing to try online shopping.
5. The preferential depreciation is strong.
12% of consumers surveyed said that product discounts and free shipping policies are the main driving forces for choosing online shopping.
The above introduction is relevant knowledge about the development prospects of tiktok e-commerce live broadcast in Indonesia. Due to Indonesia’s weak industrial foundation and low technical level, Chinese products can well meet the needs of the country’s market. With the gradual release of the global market, the foreign trade industry will usher in vigorous development in the future, and China has a lot of room for development in this industry. Therefore, tiktok unmanned live broadcast is a very good choice. You can try to enter the e-commerce and foreign trade industries with less assets.