As a B2B cross-border e-commerce platform that is loved by buyers, wish has developed rapidly in recent years. The platform’s sales demand needs to meet sudden, seasonal and other characteristics. In addition, high refunds Rate has also become an important consideration for sellers when choosing products to sell. So, let’s take a look at how Wish creates popular products? How to increase inventory?
1. How does Wish create popular products?
1. Product selection.
The first step in creating a hit product is to choose the right product. Product selection is the key to the development of store sales. Only by choosing the right category can the store’s performance be affected to a great extent. When selecting products, sellers need to follow the aesthetics and preferences of the local market, and focus on price and quality during the selection process, and try to choose products with higher price ratios. This can ensure sales and increase buyers’ praise for the products. Rate.
2. Product information optimization.
After product selection, if you want to create popular products, the optimization of product information is also very important. Sellers need to optimize product pictures to highlight the selling points of the product as much as possible. At the same time, they must think about what information is difficult for buyers to receive from the perspective of buyers, and make up for it in the subsequent optimization process. In addition, sellers need to reasonably adjust product prices according to the market environment to increase sales. In general, the gold price range on the wish platform is below US$9.99, and it is best not to exceed US$15, otherwise it may become a niche product and cannot be recognized by most buyers.
3. Product promotion.
In order to create popular products, promotion is also very necessary. Popular products on the wish platform are mainly exposed through platform push. In addition, choosing off-site promotion channels has become one of the important ways to increase the order conversion rate of platform products. Merchants can use Facebook, YouTube and other channels to promote.
2. How to increase inventory?
On the Wish platform, appropriate push timing can make a product become a hot-selling product within a few minutes. In order to avoid products being removed from the shelves, the platform will give priority to inventory to increase the operation volume of the system. Therefore, increasing inventory is key to increasing sales volume. Wish inventory quantity changes are applicable to warehouses at all levels. For any promotional product, the 14-day period begins when the merchant first reduces inventory of the product. If a 50% inventory reduction results in a fractional value, the acceptable new inventory quantity will be rounded up. Sellers can still increase the inventory of promotional products at any time, but increasing the inventory within 14 days may affect the previously allowed 50% inventory reduction quantity.
The above introduction is related to how Wish creates popular products and how to increase inventory. When operating a Wish store, everyone hopes to launch best-selling products, but once a popular product is successfully launched, sellers must always pay attention. Inventory problem, because Wish’s popular inventory is one of the most important data. If the inventory of popular items is zero, it will have a huge negative impact on product sales. Therefore, as a seller, you must always pay attention to inventory data and Stock up in time to ensure that the business on the wish platform can continue to operate stably.