The cross-border e-commerce market continues to heat up, attracting many sellers to invest in overseas markets. Although the entry threshold for cross-border e-commerce platforms such as Amazon is very low, it is still difficult for beginners. For novices who have just opened a store, they can improve their understanding of Amazon platform operations through some books. Specifically, what books on Amazon marketing are worth recommending?
1. “Amazon Novice Seller Growth Guide for Big Sellers”. This book not only systematically introduces Amazon-related knowledge from various aspects such as account registration, product selection, multi-account management, advertising management, Amazon follow-up sales, sales collection, etc., but also discusses the development trend of the cross-border e-commerce industry, Starting from four aspects: interpretation of the characteristics of the entire platform, practical operations of opening an Amazon store, and interviews with industry leaders, it provides a comprehensive and systematic in-depth interpretation of the Amazon platform rules and operating techniques. Whether you are a novice or a mature operator, you can learn from this book about store opening, product selection, promotion, logistics, payment and other related skills. It can help merchants quickly understand the cross-border e-commerce market and get started with Amazon quickly.
2. “Amazon Cross-Border E-Commerce Operation Guide”. This book introduces the relevant operating skills of Amazon stores around complaints, product selection, finding target customers, Amazon advertising optimization and listing optimization. It is a good reading choice for those who want to improve their Amazon operating skills.
3. “Catch All in One Sweep: Bezos and the Age of Amazon.” Only by understanding Amazon can we do Amazon better, which is the main reason why I recommend reading this book. This book systematically combs through each development process of Amazon from its inception to its growth to the present, and can help cross-border sellers quickly master the basic principles of overseas trade.
Whether it is inside or outside the Amazon site, there are many books suitable for cross-border sellers to quickly learn about Amazon marketing. Cross-border sellers can choose “Amazon Cross-border E-commerce Operations from Getting Started to Getting Started” in a targeted manner. Mastery”, “Growth Flywheel: Essentials of Amazon Cross-border E-commerce Operations”, “Cross-border E-commerce from the Perspective of Big Data” and other books, from different angles, understand the relevant skills of cross-border e-commerce operations, and consolidate and improve Amazon store operations. management level.