With more and more brands on the Tiktok platform, many brand merchants and corporate merchants have begun to ask: What should they do if they want to sell some brand products? How can we ensure that products will not be taken off the shelves after being put on the shelves? Since many sellers have this question, this article will focus on: Can Tiktok brand stores sell Adidas products? I hope it can bring inspiration to all cross-border e-commerce merchants.
1. Can Tiktok brand stores sell Adidas products?
Since Adidas is a brand, brand awareness is very critical for international companies, so many brand companies will go to great lengths to advertise and publicize in order to attract more international customers. Consumers recognize the brand’s popularity. But if a Tiktok merchant privately sells the brand’s products without obtaining authorization, it will definitely violate the red line of the law. Therefore, according to regulations, unless you obtain the right to sell Adidas or obtain brand legal documents, you cannot reveal the product name on the product page. 2. What qualifications does a Tiktok brand store need?
If you want to open a Tiktok brand store, you must obtain qualification authorization from the parent company, otherwise it will be judged by the platform as selling fake and shoddy products. And this kind of store will not be allowed to open. Even if it is opened by chance, it will most likely be forced to be removed from the shelves due to violations.
So, if a merchant wants to sell Adidas products, he must provide certain brand qualifications. These qualifications are usually “registration certificate” and “authorization letter”. After getting the authorization letter from Adidas, you can find a place to make a copy and submit the photocopy and electronic version to the platform. In short, can Tiktok brand stores sell Adidas products or other brand products? This point must be viewed dialectically. If you can get the authorization letter or corporate registration certificate from Adidas, you can apply for sales on the Tiktok platform; otherwise, you cannot sell any brand products on the platform.