The Lazada platform pays more attention to sellers’ brand protection. If Lazada sellers find that their brands have been infringed, or there is copy-selling, they can appeal to the platform. So how can I complain about Lazada brand infringement via telex? This will be introduced in detail below.
Lazada brand infringement mainly includes the following three forms:
1. Infringement of trademark rights. Although the seller’s products do not appear to be infringing in appearance, the seller’s unauthorized use of a registered trademark, or the use of a registered trademark on the same products and services, is also an infringement of the brand’s trademark rights.
2. Selling fake goods. It is also an infringement if the seller sells deceptive and confusing products that are similar to the brand products through counterfeiting, imitation, and plagiarism without genuine authorization.
3. Copyright infringement. If the seller uses related materials protected by copyright, it is also an infringement.
Sellers uploading brand products on Lazada without the permission of the brand owner generally involve infringement of literary copyrights, music and art copyrights, etc. At the same time, sellers also use other people’s registered trademarks in the titles, pictures and product descriptions of their own products without authorization. It is an infringement.
After the seller is infringed, he can send an email to the official complaint. The method of complaining about Lazada brand infringement by telex is as follows:
1. If the brand seller on Lazada is infringed, generally you can Complain to the platform by email;
2. When writing the content of the email, the seller needs to provide relevant materials that can prove that he is the owner of the brand trademark, and also needs to provide specific information about the infringing products that the seller has seen. detail.
3. After the seller has prepared the certification materials, when sending an email, the subject of the email must include the seller’s store name and store ID. Send the email to Lazada’s official email address, and note that the email content must be written in English. Otherwise the platform will not recognize it. In addition, the brand infringement complaint process generally does not apply to parallel imported goods.
The above content has given a detailed introduction to the Lazada brand infringement complaint. After receiving the infringement complaint, the Lazada platform will generally send a patent infringement warning directly to the infringing seller, and may suspend the sale of the product listing. The account may also be closed, which is beneficial to the infringed seller, so the seller needs to appeal promptly after being infringed.