Yahoo currently has 1.2 billion monthly active users and 600 million mobile active users. In addition, Yahoo also acquired Flurynetwork to become a powerful syndicated network, tracking 800,000 APPs and 2 billion mobile devices every month; 10,000 original advertising developers, and 275 million audio-visual ads viewed every month. In the United States, Japan, Brazil, Mexico, Canada and other countries, Yahoo Total UV is super facebook! So why do cross-border sellers choose Yahoo to advertise?
1. Huge user base.
Yahooo is one of the top ten websites in the world, surpassing Facebook in the United States, Japan, Brazil, Mexico, Canada and other countries. As the world’s largest local advertising media platform, Yahoo original advertising has 1.2 billion monthly active users, 600 million mobile active users, 800,000 monthly tracking applications, 2 billion mobile devices, and a huge global user base.
The two most popular countries for Yahoo are the United States and Japan. According to research from the University of Oxford, one in four people in the United States reads Yahoo’s news and sports channels at least once a week. In Japan, PayPayMall, the e-commerce platform launched by Yahoo Japan, has a monthly active volume of 2 billion, ranking first, far surpassing Amazon and Rakuten.
2. User quality is high.
Yahoo can provide users with search engine, email, news and other services, and its business covers 24 countries and regions. Most people who use Yahoo have the characteristics of high income, high education, and high consumption, and most of them are business people. If the seller mainly sells in North America, he can reach 80% of North American elites with high spending power through the Yahoo platform. Don’t miss it.
At the same time, most Yahoo users are male, and their ages are mainly distributed between 25 and 60 years old. These users are very interested in content such as sports, finance, media live broadcasts, and game live broadcasts. For example, Yahoo has exclusive live broadcast rights for five authoritative key sports events such as the Buffett Shareholders Meeting. The user groups who watch these live broadcasts have huge consumption potential.
3. Comprehensive user data.
Yahoo can obtain consumer behavior data through technical means, ranging from search behavior, email, age and gender, information, shopping, interests, to videos, videos, and advertising interactions. This large amount of user data can help advertisers accurately target audiences and form a huge database, including people who browse store web pages, consult e-commerce information, and even see real purchasing behavior from the information in their email inbox. As the number of specific audiences accumulates, the advertiser’s ROI will continue to rise.
These real user data can also help sellers break the regional restrictions of cross-border marketing, gain a deep and clear understanding of local users’ living habits and consumption habits, and then improve marketing conversion rates based on users’ psychology and needs.
Through the above content, you can see the potential of advertising on Yahoo. Now when talking about overseas advertising, everyone thinks of mainstream platforms such as Facebook and TikTok, but the competition is becoming increasingly fierce, so Sellers on the Yahoo platform may consider it.