Many sellers are very concerned about the weight of Amazon advertising. According to some sellers, when they use Amazon advertising, they will find that the click-through rate of some products is very low, while the click-through rate of some products is very high, which means that some products have very low click-through rates. Products have weights, so what is the weight of Amazon ad groups? How to maximize the weight of Amazon ad groups?
1. What is the weight of Amazon ad groups?
Weight refers to the factors that rank ads in the Amazon system. It is an important indicator for measuring advertising effectiveness. On the Amazon website, advertising weight is composed of factors such as advertising quotations, ad clicks, advertising conversion rate, and the impact of advertising on sales.
2. How to maximize the weight of Amazon ad groups?
1. Precise keywords.
On any platform, advertising is algorithmic, and on the Amazon platform, if a product or a store has a high click-through rate, the ranking of this product or a store will quickly rise. , so on the Amazon platform, it is important to set a precise keyword.
2. Modify the listing.
Many Amazon operators don’t pay attention to listing optimization, especially novices. They will just add some things randomly. In this case, there won’t be too much exposure and there won’t be too many people. flow.
3. Bid.
In Amazon’s bidding, the higher the bid, the higher the ranking.
3. What are the indicators that affect weight in Amazon advertising?
1. Relevance.
Amazon will not show customers an advertisement that is completely irrelevant to the product. This will annoy customers, reduce the customer’s shopping experience, and is not conducive to the customer’s purchase.
2. Click-through rate CTR.
With regard to click-through rates, there are three perspectives, namely customers, platforms and sellers.
3. Conversion rate control indicators.
The higher the conversion rate, the more orders are issued, which also reflects the relatively high buyer demand and reasonable price setting. At the same time, even if the click price angle is low, there will be a good display position.
The above is the relevant content of Amazon ad group weight. On the Amazon website, although there is no concept of weight, traffic is affected by quality. However, quality does not come from advertising activities or ad groups, but from keywords, so the quality of keywords It is the main factor that determines the weight of Amazon advertising. You can make some operational adjustments according to your actual situation, and the effect will be better.