Many parents will prepare a surprise for their children on Children’s Day. E-commerce websites may be their first choice for buying gifts. So what are the cross-border e-commerce Children’s Day promotion strategies?
1. Marketing Banner.
The information displayed on the first page is crucial and directly affects whether customers are willing to stay on the website. Banner attracts customers with strong visual expression and creativity, and catches the customer’s eyeballs as much as possible within the visual specifications of the platform. By combining pictures and text, important information can be accurately conveyed in the shortest possible time, thereby enhancing visual impact and attracting customers. If you want to capture the first impression of customers, you must work hard on advertising.
2. The unique and cute image of the baby is combined with the Children’s Day topic to promote and attract traffic.
On the day of “June 1”, the image of cute dolls is the easiest to spread. E-commerce platforms can completely combine the image of cute dolls with topics related to Children’s Day to bring excitement to their own brands. More traffic. With interesting content, you can better attract traffic.
3. Product portfolio sales and pricing marketing based on momentum.
When marketing e-commerce for other product categories, it is best to choose products related to children. Whether it is fast-moving consumer goods or travel-related products, the marketing of “June 1” must find ways to be relevant to children. In terms of price, you can take advantage of the special day of “June 1st” to set the price at 61 US dollars or 6.1 US dollars, and you can also give some free gifts to the children.
4. The poster copywriting is the finishing touch.
In holiday marketing, posters and copywriting are very common, but if you can cleverly use this information to play the finishing touch, it will be even more powerful. Children’s Day posters and copywriting should be combined with the characteristics of children to explore the highlights of the product and let it reflect the value of the product, thereby improving the marketing effect.
The above is the relevant content of cross-border e-commerce Children’s Day promotion. The overseas children’s market has a vast market, a rich consumer group, and a variety of hobbies. Therefore, when selecting products, cross-border sellers should avoid being too subjective and avoid having a single product style. They should try their best to meet the preferences of consumers in the target market, design and launch products, and make the products more local. ization, so that you can better create holiday hot items that suit you.