For some friends who are engaged in the cross-border e-commerce industry, holidays are the most important period of the year, because during holiday promotions, sales volume will be very high and competition will be very fierce. If merchants carry out In terms of promotion, it means that they need to increase market share and sales volume by reducing the profit of goods. So what are the promotional activities of cross-border e-commerce?
1. Valentine’s Day.
Valentine’s Day is very important in both Britain and the United States. On this day, not only do couples send greeting cards to each other, but they also send cards to their relatives, friends, and loved ones. In terms of promotional activities, creative gifts can be provided to buyers based on the categories of products sold. For example, you can make a gift box and bundle some products to sell to consumers.
2. Easter.
Easter is a very important holiday in the West. Christians believe that Easter symbolizes life and hope, so many people celebrate this holiday. It’s also a good idea to run an Easter egg promotion, telling consumers there are discounted eggs hidden in social media posts and letting them find them on their own.
3. Halloween.
In the traditional Western festival of Halloween, witch costumes, pumpkin lanterns, candies, etc. are all very popular. Merchants can launch special Halloween editions based on the characteristics of their own products and attract consumers through marketing methods.
4. Christmas Day.
Christmas is the most well-known traditional festival in the West. On this day, Christmas trees, Christmas cards, Santa Claus and other elements will become very popular. Snowflakes, bells, leather boots and other related products are sure to be popular during the Christmas season.
5. Thanksgiving.
Thanksgiving is similar to the Double 11 shopping carnival we are familiar with. Relative to “Black Friday”. During the event, all e-commerce platforms will conduct a series of promotional activities. As a seller, you need to link the activity content on the platform with the product attributes in advance.
The above is the relevant content of cross-border e-commerce promotion activities. I hope it can be helpful to sellers. It’s important to note that holiday sales in the West are only one month apart, so you don’t need to do them every holiday. But you must be prepared in advance when doing holiday promotions. Finally, I wish all cross-border sellers a prosperous business!