Christmas is a season of enthusiasm and enthusiasm. It is also an important holiday for cross-border e-commerce. Christmas event promotion has become very popular. Planning activities will start a few months before overseas marketing. At this time, you know what content to show to the audience and how to execute it. So what are the cross-border e-commerce Christmas event promotions?
1. Develop a marketing strategy.
Develop a complete marketing plan based on your products and region, and promote your brand.
2. Modify the advertising keywords.
During festivals, words that are strongly related to the festival should be modified, and the playback time period should be determined according to the time of the festival day. To put it simply, it means to open it when there are many people. Close when there are few people.
3. Develop social media marketing.
Social media is also a way of marketing. If you are doing marketing on FB, try modifying the picture ads to increase the festive atmosphere and increase the activity rate during the festival.
Social media marketing plans can be made in advance, with three days’ notice and then executed the day before the holiday! Many people will ask about social activities during the festival. It is recommended that you can pre-set replies in the background.
4. Combine product content with holiday elements.
Use holidays to promote and render its products to increase sales. At the same time, give appropriate discounts to customers and set up corresponding e-greeting cards for seasonal marketing. In addition to discounts, you can also create some creative content to increase click-through rates. For example, create product content pages through slogans, banners, web pages, photos, social media, etc. to promote holiday marketing plans.
5. Improve customer satisfaction.
The marketing strategy is similar to that in China, but the product quality must be good, otherwise it is likely to get bad reviews.
The above are several cross-border e-commerce Christmas event marketing strategies. In fact, before conducting marketing activities, we really need to spend some thought and time to research and select products. This is very important. At the same time, it can also help you effectively solve the problem of marketing effectiveness. After all, the purpose of marketing strategy is to To increase the sales of products, I hope the above content can help sellers.