Some people think that the competition among domestic e-commerce platforms is too fierce, so they turn their attention abroad, and cross-border e-commerce emerges at the historic moment. So how to operate cross-border e-commerce marketing activities well?
1. Paid advertising.
It is self-evident that advertising is the most traditional and direct marketing method. In addition to TV advertisements and street advertisements, the most popular ones are software advertisements, such as Facebook in the United States. It is not only an indispensable social platform, but its advertising effect is very good. Advertisements can also be placed through other online software.
2. Live broadcast.
Live streaming is very popular now, and many celebrities have chosen to do so. This not only shows that the profits of live streaming are very high, but also shows that live streaming has great influence. Compared with offline mode, online live broadcast allows customers to communicate with e-commerce companies in real time without leaving home, and can also display products to customers without any concealment. In addition, the customer groups it targets are not single, the number is not small, and they are not limited by time and geography. Therefore, the branding and marketing effects of cross-border e-commerce are better.
3. Social media.
Now is an era of multimedia, with various social platforms emerging one after another, such as Facebook, Instagram, Twitter, Tik Tok, YouTube, and bilibili. Social platform promotion marketing has naturally become the main export method for cross-border e-commerce marketing. Through forum promotion, video editing and shooting, etc., we can expand exposure and attract more users at a lower cost. In people’s spare time, leave a deep impression on them and tap potential users.
4. B2B platform.
The B2B platform is currently a popular cross-border e-commerce marketing model. It communicates with customers through the B2B platform to achieve marketing in the export market. Foreign B2B platforms such as eBay and Amazon are worthy of promotion.
The above relevant content for the operation of cross-border e-commerce marketing activities. In the past two years, cross-border e-commerce has developed very rapidly. I believe that all major sellers have also realized the importance of marketing activities and carry out refined operations according to the above methods, so that they can reap rewards in this blue ocean! As the world becomes more and more connected, our country is paying more and more attention to cross-border e-commerce. If it develops well, the benefits will be huge.