Maternal and infant products are representative of high customer unit prices and high repurchase rates on cross-border e-commerce platforms. They have always been the trump card products on the high-demand track. As the economic level continues to improve, people’s quality of life and consumption levels are also constantly improving. Therefore, people are paying more attention to the healthy growth of pregnant women and infants. Therefore, the maternal and infant market is worthy of exploration by cross-border merchants. What about cross-border e-commerce? What are the marketing methods of maternal and infant products?
1. Have a deep understanding of the products sold by the brand.
If you want to do a good job in cross-border e-commerce for maternal and infant brands, you must first have a more comprehensive understanding of your own products than others. If you have very professional product knowledge and comprehensive professional qualities, you will definitely Increase the persuasiveness of cross-border e-commerce business of maternal and infant brands.
2. The timeliness and product quality of goods must be maintained at all times.
The launch of new products is crucial to the development of maternal and infant brands, especially for a cross-border e-commerce store. The store’s consumer groups often undergo updates and iterations, so the products in the store must also Follow up with updates and iterations. Operators should consider the needs of children of different ages to attract different consumers into the store, thereby increasing the order rate and customer unit price of their own stores.
3. See the value of each customer.
When setting up marketing links, operators should see as many users’ characteristics as possible and adjust the store’s marketing words based on user portraits. Only in this way can the store have a steady stream of sales. The marketing strategy will also gain warmth, laying a solid foundation for the store’s repurchase rate.
4. Divergent thinking in operations.
If possible, bundle marketing can be carried out. Through win-win cooperation, various products can be sold in bundles, implement the principle of “more people, more power”, and use more divergent marketing thinking to obtain stable customer flow. quantity. Only in this way can the traffic and sales in the store be increased, and the profits of maternal and infant products can be increased.
The above is the relevant content of the marketing methods of cross-border e-commerce maternal and infant products. In the next two to three years, the competition in the maternal and infant market will become increasingly fierce. During this period, cross-border e-commerce must All you do is focus on your own products. In terms of cross-border e-commerce, we can make more attempts on Amazon, AliExpress, eBay, Lazada, Wish and other platforms. At the same time, it will also keep up with the trend of the times and focus on baby travel products, such as mommy bags, with an all-round layout to prepare for challenges.