With the booming economy and the relatively good international environment, the cross-border e-commerce industry is also developing better and better. Many sellers have seen this opportunity and want to join the Amazon platform to earn some profit. For novice sellers, they need to first understand the operating model of the Amazon brand, and then choose good products, so as to attract consumers to buy.
1. Distribution model.
The distribution model is also one of the Amazon brand operating models. Sellers do not need to stock up on goods, do not need to find third-party logistics, and do not need production costs. The requirements for capital are not high. You can collect some products through data analysis, and then upload them to the store after screening. This model is suitable for novice sellers and does not require too much initial investment.
2. Distribution model.
This operating model is to sell first and then purchase goods, without the need for inventory, and the business risk is relatively small, because the logistics cost and inventory cost are relatively low, and the start-up speed is relatively fast. However, this model has limited product selection and can only choose from a few products. It is prone to brand disputes, and products with high sales are also easy to be imitated by other sellers.
3. Premium mode.
This model requires sellers to have relatively high requirements for product selection. If the distribution model reaches a stable stage, find products with better sales, and then polish the products through the boutique model.
4. Pan-quality model.
The high-quality model has relatively high requirements. For novice sellers, they can adopt the pan-high-quality model, so that they can get started quickly, and then slowly switch to the high-quality model, so as to avoid some detours. Experienced sellers can also choose this model, which can reduce operating costs.
There are many Amazon brand operation models. You can choose a suitable operation model according to the seller’s situation. If the seller does not want to invest too much cost, you can choose the distribution model. In the process of selling products, you can accumulate After gaining some experience, you can then switch to other brand operation models, which will have a higher success rate. For experienced sellers, you can choose the boutique model and optimize your products to attract more consumers to buy.