With the rapid development of the economic era, many sellers will choose to open a store on AliExpress. However, opening a store on AliExpress requires a clear understanding of the various rules of the platform and some basic operations. For example, you can open a store on AliExpress. Adding videos on the homepage makes the product introduction more vivid, but many merchants still don’t know how to add videos, or they don’t know how to optimize after adding videos. What does it look like to add a video tutorial to the AliExpress homepage? How to optimize it better? Let’s introduce these two issues.
The length of the video on the AliExpress details page should not exceed 4 minutes, the aspect ratio of the video should not exceed 16:9, and the file size should not exceed 1G. After uploading, it needs to be reviewed and approved by the platform before it can be displayed. There are several common forms of video content: company and product production process introductions, product promotion videos, etc. After inserting the video, you can choose the following ways to optimize it.
1. Multi-language details page.
It is recommended to edit multi-language detail pages, because there will be more buyers from non-English speaking countries, which will make it easier for these sellers to click and complete the transaction.
2. Put important content in front.
Product pictures, descriptions of product features, related recommendations, logistics and other Q&A, etc., these are all detailed descriptions of the product. Buyers’ energy and time are limited. From the buyer’s perspective, what content is most important to the current product and how to make it more convenient for buyers to obtain effective information are the points that sellers need to think about.
3. Separate images and text.
Separation of pictures and text means that pictures and text are entered separately, instead of writing text on the picture. By doing this, the text loads faster than the pictures. On the wireless side, the text will not be unclear due to the equal-proportional compression. Moreover, the text part can be translated into multiple languages using a translation plug-in, so that non-English buyers can have a general understanding of the product. Details. The benefits of pictures are also obvious, such as tables. If pictures are not used, it will be difficult to adapt perfectly on the wireless side.
4. Related recommended content.
If you must put AliExpress related marketing content, keep it within one screen, and preferably put it at the end of the product description. Because marketing content is generally not what buyers care about most at the moment.
The above is a tutorial on adding videos to the homepage of AliExpress and how to better optimize adding videos to the homepage. AliExpress merchants want to effectively improve their store’s click-through rate, store ranking, sales volume, etc. Quickly You must thoroughly study the video tutorials added to the homepage of SellTong before you can apply them in practice.