As we all know, when a cross-border e-commerce seller registers an account on the wish platform, he or she must make an overall plan for the store name. But what principles should be followed when formulating a store name? This article will focus on: How to choose a wish store name? I hope it can be helpful to all wish sellers.
1. Be concise and to the point.
As for the name of the wish store, first of all, it must be concise and easy to remember, and secondly, complex and changeable names must be abandoned. It is best to choose a good name that is easier to remember and can be recalled at once. When designing a name, you can also choose to combine different Chinese characters, such as a name with private commemorative meaning, or a name that combines personal emotions. Such personalized names are not easy to overlap.
2. Stand out from the crowd.
How do novice sellers choose a Wish store name? First of all, you should do a market research and look at the naming logic and common names of competitors and similar stores.
Using differentiation tactics to choose a name requires following certain conditions: it must not only directly reflect the market positioning of the main product, but also allow consumers to recognize the product at the first glance. I understand, but it needs to be differentiated from other stores and not too similar. For example, wish stores that sell electronic products should try not to incorporate words such as electronics and technology into their store names like their peers. 3. Ensure the legality of the name.
Because the name is also part of the intellectual property trademark. Therefore, when Chinese cross-border e-commerce merchants open a Wish store, they should check it on the US Patent and Trademark Office and search according to the name of the online store to see if there are any duplicate names or infringements. This is very worthy of attention, because if there is no registration record, you can apply for a registered trademark belonging to the store.
In short, the above is all the answers to “How to choose a Wish store name”. When cross-border e-commerce sellers choose a store name, there are several points that need to be considered. The name of the wish store must of course be decided according to the vertical category of the product, but it must also meet the principles of brevity, uniqueness and legality.