In today’s rapidly developing e-commerce industry, AliExpress, as one of the leaders of cross-border e-commerce platforms, has become one of the first choices for many sellers to enter overseas markets. However, in order to protect the legitimate rights and interests of consumers, operators or the platform itself, the AliExpress platform has been constantly improving its own policies and rules. This article will introduce the product violation rules issued by the AliExpress platform.
The operation of a platform needs to be maintained by fair and transparent rules to protect the legitimate rights and interests of consumers, operators or the platform. AliExpress has been continuously updating policy rules, including rules regarding product violations. In order to keep risks under control, AliExpress takes the following measures against illegal members until it is confirmed that the risks are controllable, and then some or all of the controls are lifted: warnings, lower search rankings, blocking, restricting the sending of in-site messages, deleting reviews, restricting the release of products and Brand hanging.
AliExpress’s violation categories mainly include violations of intellectual property rights bans and sales restrictions and violations of product information quality. Violations of intellectual property bans and sales restrictions include intellectual property infringement and illegal releases of prohibited and restricted goods. When a total of 48 points are deducted, the platform will close the account. The platform will also randomly check brand infringement and intellectual property numbers.
Serious violations of intellectual property rights will result in direct account bans from the platform. Product information quality violations include search cheating and other product listing violations. When the cumulative points deduction reaches 12 points or multiples of 12 points, the platform will impose a 7-day account freeze. For trading violations and other violations prohibited by the platform, when the total deduction points reaches 48 points, the platform will close the account.
If sellers violate the rules, they will be punished to varying degrees. Therefore, on the premise of complying with the rules of the platform, everyone must pay attention to operating the store.
The above are the product violation rules issued by the AliExpress platform. In the fiercely competitive e-commerce market, AliExpress, as the leader of cross-border e-commerce platforms, provides sellers with convenient access to the sea. However, sellers must strictly abide by the product violation rules issued by the AliExpress platform to ensure the quality and legality of the goods, otherwise they will be subject to varying degrees of penalties. Therefore, sellers must always pay attention to changes in the platform’s policies and rules to ensure that their operations are compliant, so as to achieve more success in overseas markets.