As a cross-border e-commerce platform, AliExpress has strict regulations and requirements. Especially for sellers, they must understand and strictly abide by the relevant rules, otherwise they may be punished or even have their accounts banned. In this article, we will explain the AliExpress platform rules for everyone, hoping to be helpful to sellers who are currently or are about to enter the AliExpress platform.
1. Intellectual property rights rules.
Please do not infringe any intellectual property rights, such as trademark infringement. The products, logos, appearance, etc. of some major international brands must avoid infringement. It is recommended to learn more about the official websites of international brands when choosing categories to avoid infringement.
2. Prohibition and restriction rules.
The following items are not allowed to be sold on AliExpress:
Currency, financial instruments.
Virtual currencies (such as Bitcoin).
Nationally protected cultural relics, fossils and other collections.
Gold, silver and other precious metals.
In addition, there are some restrictive rules involving adult paraphernalia, such as prohibiting information related to bestiality, sexual abuse, incest, rape and child pornography. In addition, the sale of audio-visual products and videos containing pornographic and obscene content, pornographic escort services, adult website forum accounts and invitation codes, and products containing explicit and violent pictures of real people, dummies, simulated organs, etc. are also prohibited. At the same time, original products, products that promote blood, violence and uncivilized language are not allowed to be sold on AliExpress.
3. Marketing rules.
If a seller wants to participate in promotional activities on the AliExpress platform, such as Double 11, Russian Explosives Group, FD, etc., they need to meet the following conditions:
Sellers with transaction records and The product needs to meet the requirements of the store’s positive review rate >= 92%, the DSR description score of the product in the store >= 4.5, and the store’s incorrect product dispute rate ≤ 8%.
Sellers whose store’s 7-day online access rate is less than 60% will be restricted from entering various event venues on the platform.
The AliExpress platform will also set other conditions for specific promotions, such as free shipping countries.
The above is the interpretation of AliExpress platform rules. AliExpress is a very good cross-border e-commerce platform that provides sellers with many opportunities and platforms to expand their business. However, sellers must abide by the rules and requirements of the platform and ensure legal compliance of transactions in order to succeed on this platform. I hope this article on the interpretation of AliExpress platform rules can help everyone better understand the platform rules.