By 2023, more and more cross-border e-commerce sellers will see the development potential of the wish platform and gradually open stores and operate on the wish platform. But after opening a store, you need to make detailed settings for logistics and freight, which also includes pricing for freight. This article will focus on explaining: How do wish sellers set shipping costs after opening a store? I hope it can inspire all wish cross-border e-commerce sellers.
The wish platform has special regulations, so you cannot directly set free shipping regulations. Because on the wish platform, even if the shipping fee is set to 0, the platform will quietly change the price to 1, so on the wish cross-border e-commerce platform, the lowest shipping price is 1.
Therefore, cross-border e-commerce Chinese sellers cannot set the shipping price to 0. Since wish wants to promote the sales performance of certain products, it will conduct additional promotions on the already established prices. This part is Payment is made by the wish platform and has nothing to do with the seller.
Therefore, the total price of the product will be displayed according to the ratio of selling price and shipping cost, and wish sellers will lose a certain amount of initiative in operating prices. Since the wish cross-border e-commerce platform strongly advocates healthy competition, it would be detrimental to blindly pursue low shipping costs and low prices. Sellers should set reasonable product prices, shipping prices, and product positioning to further improve product and advertising conversion rates.
How do wish sellers set shipping costs after opening a store? It can be calculated through a formula: Wish logistics cost calculation = express fee + registration fee.
Taking international postal parcels as an example, the freight from China to the UK is 90.5 RMB/kg, and from China to the United States is 80 RMB/kg; taking E-mail as an example, the freight = 0.185*80 +9 (registration fee) = 23.8 yuan. This is the quickest way to set up shipping costs.
In short, the above is the answer to “How do wish sellers set shipping costs after opening a store?” When cross-border e-commerce Wish sellers set shipping costs, first of all, they cannot set a zero-dollar shipping fee, and the Wish platform will automatically increase the price to US$1. Secondly, cross-border e-commerce Wish sellers can calculate it through the above freight calculation formula and carry out logistics according to the formula. Cost formulation and control.