On-site product selection refers to selecting the industry to operate and products under specific categories based on the situation of the AliExpress platform, combined with certain data analysis and one’s own situation, which is specifically divided into industry selection and category selection. and product selection. This article introduces the relevant content of industry product selection.
Industry selection is to determine the industry to operate based on the current situation of the AliExpress platform.
Red Ocean industry: that is, the existing industry with fierce competition, bloody and cruel competition, such as the jewelry industry, wedding dress, wig industry, etc. Blue ocean industry; blue ocean refers to the unknown market space that needs to be developed. Blue ocean industries refer to those industries that are not very competitive but are full of buyer demand. Blue ocean industries are full of new business opportunities and opportunities.
Novice sellers should look for first-level blue ocean industries or blue ocean industries in the red ocean to operate when they come into contact with the platform. This will avoid many competitors and make it easy to grow quickly. Here is how to analyze the first-level categories. industry.
Here we need to use a tool provided by AliExpress backend – Data Zongheng.
Open the “Data Aspects” page in the AliExpress backend.
The “Data Aspects” page is divided into two dimensions: industry overview and blue ocean industry. Let’s take a look at the meaning and function of these two dimensions respectively.
On the “Industry Overview” page, you can select all categories of all industries under the current platform, as well as all categories of products; you can choose 3 types of time, namely 7 days, 30 days and 90 days.
The industry profile is divided into 3 subcategories, namely industry data, industry trends and industry countries.
Note: You can choose 3 industries for comparison here. It is recommended to compare between first-level categories and first-level categories, and do not compare across levels. Sellers can check the trend of a certain data over a period of time and see its dynamics. In the trend data details, they can also check the specific data of a specific day, which can be downloaded and organized for easy analysis.
The above is the industry selection of products on the site that AliExpress sellers must know. I hope it will be helpful to you.