Compared with the highly competitive American station, the European station requires KYC review and payment of VAT tax. However, the registration process in Japan is relatively simple and easy to pass. Moreover, the distance between Japan and China is closer, which can greatly shorten the shipping time. , improve customer shopping satisfaction. If the seller understands Japanese, Amazon Japan is a good choice. So, let’s learn how to operate Amazon Japan’s cross-border e-commerce? Amazon Japan site operation skills?
1. Product selection.
When selecting products, pay attention to the differentiation and quality advantages of the product. On the Amazon Japan site, the products sold are different from those on the European site. The products are popular and similar in appearance. The Japanese pay great attention to craftsmanship issues and are very picky, so they must deal with product details, quality, living habits, aesthetic concepts, etc. Products that are inconsistent with Japanese consumption habits will not become popular even if they are sold. The low-price method of attracting traffic is certainly useful, but attention should be paid to product quality.
2. Operational details.
Japanese people like local products, but they recognize Japanese localized products more. Japanese Amazon has much fewer categories than the American site. When releasing products, it is recommended to put them in larger categories. When advertising, it is reliable. Use long-tail words combined with precise and universally matching keywords. For unpopular new products that will be released soon, use more precise words first to increase exposure. It is difficult to obtain a high response rate, but partners with high Japanese proficiency will be very popular in this aspect, especially since the main buying group is middle-aged and elderly people. If you can feel comfortable communicating with Japanese customers, it will be a big advantage. chance to receive a five-star review.
3. Technology.
SEO optimization, on-site advertising optimization, etc. are essential for the operation of Amazon Japan. In such fierce competition, natural traffic alone is not enough. On-site advertising can allow products to be displayed on the top pages of search results, and products can be displayed on the detail pages of similar competing products. If you want to do this on Amazon Japan, Good sales require an in-depth understanding of the local market, strict selection of products and refined creation.
The above introduction is the relevant knowledge on how to operate Amazon Japan’s cross-border e-commerce. Of course, it is not enough to rely solely on the advantages of the product itself. Operating an Amazon store requires novice sellers to devote more time and energy, and they also need to continuously master marketing skills and strategies. Only through continuous trial and error over a long period of time can the store gradually mature and the order volume gradually increase. To succeed on Amazon Japan, sellers need to conduct in-depth analysis of the local market, select high-quality products, spend more time and energy, and constantly summarize experience.