On Amazon, the importance of the shopping cart is self-evident. Many merchants have made great efforts to obtain the shopping cart, because the shopping cart is not only the guarantee of the merchant’s sales, but also the key to winning the shopping cart. However, What should sellers do once the shopping cart they worked so hard to obtain is robbed? So, let’s take a look at the reasons why Amazon shopping carts are robbed?
1. Only sell new products.
If a seller wants to win the shopping cart again, the items sold must be brand new, not used or refurbished. In this way, consumers will not question the condition and quality of the goods, and it will be easier to choose the seller’s products when Amazon wants to promote them.
2. Provide consumers with low prices.
Amazon has two price forms: the listing price of the product and the acquisition price of the product. The price you get includes the listing price and shipping cost. Sellers need to ensure that product prices are competitive and be careful that shipping costs are not too high. Sellers should also conduct research on market prices and reprice goods.
3. Ensure adequate inventory.
Sellers need to ensure that the store has sufficient inventory to increase the chance of getting a shopping cart. Once you get your shopping cart, make sure you have enough inventory to avoid losing this opportunity due to out-of-stock items.
4. There are five-star reviews.
Good service records and five-star reviews are important factors in winning the shopping cart. Sellers can reduce negative reviews by waiting for reviews, promptly correct unsatisfactory situations, and politely and sincerely ask customers if they are willing to delete or modify negative reviews.
5. Use Amazon FBA service.
Using Amazon FBA service is an important factor for sellers to gain shopping cart influence. When sellers hand over the responsibility of delivery and customer service to Amazon, they can ensure that customers have a great shopping experience and greatly increase the likelihood of getting a shopping cart.
6. Delivery time.
Fast shipping is an important factor in winning the shopping cart, so sellers should complete orders as quickly as possible. If the seller cannot fulfill the order within two days, Amazon’s delivery service can be used. Fast delivery not only wins the shopping cart, but also attracts more customers to choose to buy. Amazon will use its unique set of mechanisms to determine the ownership of the gold shopping cart.
The above introduces the relevant knowledge about the reasons why Amazon shopping carts are robbed. Amazon uses a self-designed mechanism to determine the ownership of the gold shopping cart. This mechanism will comprehensively consider a variety of factors, such as product price, whether to use FBA services, conversion rate, and account performance, etc. If the balance between these factors is broken, for example, a competitive seller significantly reduces the price, then the owner of the golden shopping cart is likely to switch.