Amazon is currently one of the most popular e-commerce platforms. It provides two tools: shopping cart and wish list. What are the differences between these two tools? So, let’s learn about Amazon shopping cart and wish list. What is the difference?
1. The role of Amazon wish list.
Amazon wishlist refers to a list of products that buyers are interested in on the platform but do not need to purchase at the moment. Every time you log in to Amazon, buyers can see the items they previously added to their wishlist. If the price of the product changes, the system will promptly remind the buyer. Amazon uses wishlists to understand buyers’ consumption preferences, thereby recommending corresponding products to buyers, and helping sellers optimize product keywords to increase product views and conversion rates.
2. The role of the Amazon shopping cart.
The shopping cart refers to the list of products that buyers have added but have not yet placed an order. This means the buyer is interested in the item but has not yet decided to purchase it. By analyzing the behavior of adding to the shopping cart, the platform can optimize related keywords and improve the weight, traffic and conversion rate of the corresponding products. In addition, the platform can also place keywords in appropriate locations and better bring out the main keywords when promoting, thereby promoting an increase in store sales.
3. How to add a wishlist to the shopping cart?
If a buyer adds a product to the wishlist but wants to buy it immediately, he can add it to the shopping cart. The specific process is as follows.
1. Log in to the Amazon platform.
2. Browse the selected products.
3. Click the “Add to Wishlist” button and select “Add to Cart” on the pop-up window.
4. When checking out, you can check out the products added to your wish list together.
The above introduces the relevant knowledge about the difference between Amazon shopping cart and wish list. Amazon wish list and shopping cart are designed to help buyers better find the products they want and promote the increase of sales on the platform. exist. Although there are some differences, they can all help platforms and sellers increase traffic, clicks and conversion rates, which is conducive to an increase in overall sales.