For cross-border e-commerce sellers, it may be unimaginable that a short 7-second video can receive 1.7 million likes from TikTok users. Behind the seeming madness, there is actually TikTok’s traffic password and traffic logic hidden. This article will provide an analysis of e-commerce essentials: focusing on Durant’s TikTok account. I hope it can help tiktok sellers establish correct traffic awareness.

Durant’s TikTok account has just been opened, and he posted a “7-second” video without publicizing the request for payment. The amount of interaction among TikTok users behind this is very large. amazing. And it can be seen from Durant’s tiktok account homepage: He did not even mark or authenticate his account, nor did he set the name of the account to “Durant”, but replaced it with “2 way 3 level”.

However, Durant’s tiktok account quickly triggered a viral video with just one sentence: “Hello everyone, how to play this APP?” There are many such examples. A blogger from the roller skate industry publicly spoke out: He said that he had received more than 10 million views and 2 million likes just by relying on a video of playing with roller skates. This kind of popular video can exactly drive the popularity of the skate brand on the tiktok platform.

For cross-border e-commerce sellers engaged in the sports industry, this provides a more active idea. Because tiktok is in a period of wild development, it can develop many unexpected popular videos. There are many opportunities for the growth of such popular videos, not only Durant’s tiktok account and the accounts of skating bloggers. This is very important. It is worth time for cross-border e-commerce sellers to study in depth.

In short, the above is about “Analysis of Durant’s TikTok account”. Through Durant’s account and the account of the skating blogger, we can see that there will be more on the TikTok platform in the future. Sports-type videos are popular videos, which are worth learning and researching for sports-type cross-border e-commerce sellers.