Taking into account the booming development of the domestic cross-border e-commerce market, the Amazon cross-border e-commerce platform has become one of the most popular platforms. In a fiercely competitive environment, how do sellers estimate store sales through the number of reviews? So, let’s learn about the relationship between Amazon sales and reviews?
1. Estimating sales based on the number of shopping carts .
First, sellers can add the products to be considered to the shopping cart and set the purchase quantity to the maximum quantity (999). If the other party’s inventory is less than 999, the sellable quantity will be displayed, allowing the seller to know the current inventory quantity. By comparing it with the inventory situation of the previous day, you can roughly estimate the average daily sales volume of the product.
2. Estimate sales based on the number of product reviews.
Secondly, sellers can also estimate their average daily sales based on the number of product reviews. Generally speaking, it takes 100 sales to get a review, but also consider that some sellers will brush reviews, so only 80 sales are considered as 1 review. Therefore, sellers can count the number of reviews for a product under consideration to estimate its average daily sales.
3. Estimate sales volume based on store feedback quantity.
In addition, sellers can also analyze their average daily sales volume based on store feedback. Since feedback will not have a significant impact on operations, few sellers will use feedback. Therefore, sellers can estimate their average daily sales volume based on store feedback.
The real review rate is the same as what the big sellers say, but it should be considered that some merchants will fake reviews, so this rate needs to be slightly lowered. If only one of the 80 orders has comments, when investigating the product, you only need to count the number of comments on this product to make a preliminary assessment of the product’s sales. However, since the presentation of statistics and reviews starts when the product is put on the shelves, the data three years ago does not have much reference value for current operations. After all, consumers value positive experiences and references when shopping. Therefore, merchants should focus on customers’ real experience and improve product quality and service levels in order to gain more praise, attract more consumers, and create greater business value.
The above introduces the relevant knowledge about the relationship between Amazon sales and reviews. In short, at different times, sellers can use the above three methods to analyze the average daily sales of the store. In addition, good reviews are also one of the important indicators for sellers to judge the success of store operations. Therefore, if sellers hope to attract more customers through good reviews, they need to pay more attention to ensuring good reviews.