Amazon’s cross-border e-commerce platform has long become one of the established e-commerce platforms. On Amazon, there is a shopping cart function, but many merchants who are new to Amazon do not have this function, which is also a problem. So, let’s find out what should we do if Amazon has no shopping cart?
1. What should I do if I don’t have a shopping cart on Amazon?
1. Increase the probability of getting the Buy Box and how to get it.
(1) Use FBA to ship.
(2) Delivery time is within 1 to 3 days.
(3) Improve the seller rating index.
(4) The order missing rate (ODR) is less than 1%.
2. Strengthen the attractiveness of the Listing itself to obtain more traffic and exposure.
Buy Box often has many misunderstandings.
Myth 1: Buy Box is only about price.
In fact, for low-end products, the Buy Box is more closely related to price. For mid-to-high-end products, Buy Box is not sensitive to price.
Myth 2: The Buy Box is only for Amazon itself.
Third-party sellers can compete with Amazon’s own sellers to compete for the Buy Box. The main factors are seller ratings and product prices.
2. How to increase traffic?
1. Price.
When there are no reviews and feedbacks and other sellers have 5 reviews and use FBA, the new store does not have a shopping cart and ships by itself, so it is difficult to win orders. Therefore, the early pricing must be in line with market competition trends, and you must be prepared to protect capital or lose money.
2. Title.
The title should try to contain 2-3 core keywords, as well as the characteristics of the product, so that customers can understand the core selling points of the product after reading the title and make a purchase directly.
3. Pictures.
Product pictures must not only meet Amazon’s 1001*1001 pixel requirements, but also preferably correspond to the characteristics of the product. Each picture corresponds to a certain point of a product.
4. Keywords.
Amazon allows 1,000 characters per keyword line, so the weight distribution of keywords is very important.
The above introduces the relevant knowledge about what to do if Amazon has never had a shopping cart. Amazon is flooded with a large number of newly registered online stores. These online stores did not have a shopping cart function in the early stage, which also brought difficulties to sales. Caused a lot of trouble. But even without a shopping cart, you can attract and acquire customers and increase sales. Therefore, if your Amazon store does not yet have a shopping cart function, you can try the above methods first to increase sales.