In the Amazon platform, the golden shopping cart is important to sellers. Because the shopping cart determines whether a product can become a hit. However, sellers sometimes encounter situations where the Listing shopping cart disappears. So, let’s find out what causes Amazon to lose its shopping cart?
1. New listings may not have a shopping cart.
When a Listing has just been put on the shelves, the system has not yet evaluated the weight coefficient of the Listing accordingly. At this time, the Listing may not have a shopping cart. This situation is especially serious for self-shipped listings. But when the seller switches to the FBA shipping plan and the inventory is put on the shelves, or there are some orders for the Listing, the Amazon system will sense the increase in the weight of the Listing and create a shopping cart.
2. Listings that were operating normally encountered follow-up sales.
When a seller’s Listing is followed by a follow-up sale, the Amazon system will allocate shopping based on different factors such as the account performance, shipping method and price of each follow-up seller. Therefore, when encountering a follow-up sale, Sellers need to find ways to exclude and sell while finding advantages.
3. When there is no sales for a long time or the sales volume drops significantly, the shopping cart may be lost.
When a seller’s Listing has no sales for a long time or the sales volume drops significantly, when the system detects this situation, it will remove the Listing’s shopping cart. Therefore, sellers need to find ways to increase sales of this listing to solve the problem of lost shopping carts. At the same time, sellers also need to think about the reasons for the listing’s lack of sales or declining sales and take action.
4. If the conversion rate of Listing is too low, the shopping cart will also be lost.
Platforms usually prefer Listings with high conversion rates, because this not only increases the revenue of the platform, but the system will also reduce the weight of the Listing in a targeted manner, thereby losing the shopping cart. Therefore, sellers must ensure the professionalism and conversion rate of off-site traffic. While effectively guiding traffic, they must also improve the conversion rate of Listing to effectively maintain and grow their shopping carts.
5. Receive negative reviews.
On Amazon, if a Listing receives negative reviews, its weight will be reduced, which will not only lead to a decrease in sales, but may also lead to the loss of the shopping cart. However, negative reviews are inevitable in sales. As long as there are sales, there is a possibility of receiving negative reviews. Therefore, as a seller, you need to make a plan to ensure that the product quality is good enough, put an after-sales service card in the package, communicate with customers in a timely and appropriate manner, and reduce the chance of negative reviews.
6. A substantial price increase on a product may cause the shopping cart to be lost.
If the single price increase of a Listing is too large, the shopping cart may be lost. If it is necessary to adjust prices, it is recommended to adopt a “small jogging” approach. The single price increase will be smaller, and the price will be stable for a period of time after the price adjustment. Sales will be stabilized on the basis of the new price, and then the price will be further increased.
The above introduces the relevant knowledge about what causes Amazon to lose its shopping cart. Whether it is due to receiving negative reviews or price adjustments, there must be a reason for the sudden loss of Amazon’s shopping cart. Sellers need to investigate the cause, identify the problem, and then make adjustments and optimizations according to their own circumstances. Especially during major sales, they must take control to avoid the disappearance of the Amazon listing shopping cart.