wish is one of the largest cross-border e-commerce trading platforms in North America, with millions of registered users and hundreds of millions in sales. As a cross-border e-commerce platform, wish not only provides a large number of high-quality products for consumers to choose from, but also provides sellers with a broad sales market. However, before the product is put on the shelves for sale, the wish platform is very strict in reviewing the product. Next, we will take you to understand the issues related to the failure of new wish products to pass the review.

The review system of the wish platform is very strict. For sellers, if the product has been under review, it may be because the official review has not yet been carried out, or it may be that the review is queued. The review time is not fixed, it may be passed within a few hours, or it may take a month or two, so you need to be patient.

If the product fails the review, it may be because it violates the restrictions of the Wish platform. The platform strictly controls and prohibits the sale of counterfeit and shoddy products, unauthorized products, alcohol products, tobacco, pharmaceuticals, products involving ethnic or religious discrimination or hatred, and live animals. If this occurs, the review will not pass, and more seriously, the seller’s sales account may be temporarily frozen, or even the seller’s sales qualifications may be revoked. Therefore, before uploading products, you need to carefully read the platform’s regulations to ensure that your products do not violate the restrictions.

For normal products, the review period is generally within 15 working days. The review of the Wish platform is based on a recommendation algorithm. High store credibility allows the platform to open a green channel for products, allowing the review to pass faster. If the product submitted by the seller does not violate the restrictions, but the new wish product still fails to pass the review, you can apply for another review and evaluation by submitting brand authorization materials to the relevant administrator.

The above are the issues related to Wish new products failing to pass the review. Only products that pass the review can be put on the platform for sale, and this is also an important measure to ensure the reputation of sellers and the rights and interests of consumers. Therefore, sellers must carefully read the platform’s regulations before uploading products to ensure the legal compliance of the products and avoid problems during the review. At the same time, you must wait patiently for the results of the review to avoid unnecessary erroneous operations due to anxiety.