The best-selling products at Christmas are not just Christmas gifts, but also blankets, coffee machines and other products. In order to better help cross-border e-commerce sellers select products and designate promotion strategies, this article will focus on “cross-border e-commerce sellers’ Christmas promotion skills and introduction to blanket selection” to give you a detailed introduction.
1. Christmas product selection forecast.
(1) A warm blanket suitable for Christmas and winter.
In Western countries, Christmas happens to be the snowy winter. At this time, consumers have a great demand for blankets. Some people also like to give blankets with Christmas elements as Christmas gifts to each other. According to Google Index data, every December, there will be a peak search for “blankets products” in Western countries.
(2) Coffee machine.
In addition to blanket products, coffee machines are also a hot-selling item every Christmas. According to the Google Index, hot search terms such as “coffee machine” will reach the highest value every winter. This data shows that coffee machines have become a popular category for Christmas sales.
2. Christmas promotion techniques.
As we all know, cross-border e-commerce promotion techniques during Christmas are inseparable from blanket selection. Sellers can promote their products through three channels: e-commerce and e-commerce.
(1) Through social media.
Cross-border e-commerce sellers need to pay attention: During the Christmas period, targeted advertising and product promotion operations on various social media provide consumers with more channel exposure and choices. (2) By improving the service quality of logistics.
When major e-commerce platforms increase their logistics timeliness requirements, the efficiency of delivery and the speed of logistics will directly affect the store’s exposure and recommendation volume, so you must pay attention.
(3) By improving the service quality of the store.
This is a commonplace topic, but as market competition becomes increasingly fierce, if service quality does not keep up with store operations, it will cause many unnecessary impacts on Christmas activities.
In short, the above is the complete introduction to “cross-border e-commerce promotion techniques and blanket selection during Christmas”. During the Christmas period, in addition to traditional Christmas gifts, you can also choose emerging products such as warm blankets and coffee machines. In addition, you should use social media, improve logistics timeliness and other methods to promote the products as much as possible.