According to the latest email from the United States Patent and Trademark Office (USPTO), the new regulations for U.S. trademark registration in 2023 have successfully taken effect! This trademark and patent policy will bring about brand new changes. This article will focus on the content and significance of this new regulation, hoping to help Chinese cross-border e-commerce sellers adapt to the new rules.
1. The content and significance of the new regulations on U.S. trademark registration.
(1) The United States Patent and Trademark Office (USPTO) issued a new regulation for all trademark applications through its official website. This regulation requires that: starting from now on, all registered trademark applicants or main companies , registrants and parties involved in trademark trials and appeals must be represented by U.S. attorneys who have obtained professional qualifications.
(2) Once this regulation is introduced, USPTO applicants will have to more strictly abide by US trademark laws and related regulations; and they can use the latest trademark registration regulations to prepare for future USPTO trademark applications. The main body’s requirements will be improved to further promote the accuracy and efficiency of the application work; and through this provision, the degree of completion of USPTO’s trademark registration can be effectively maintained.
2. The background of the establishment of the new regulations.
Why did the US Trademark Office suddenly ask for a lawyer to represent me? Because when many non-English speakers register with the US Trademark Office, language barriers and communication failures cause a wide range of administrative delays, which also leads to a passive extension of the trademark application time. Once the U.S. trademark registration takes effect, you can have a U.S. lawyer register it on your behalf to avoid many unnecessary communication barriers.
3. Precautions for the new regulations.
This regulation specifically points out the “residence of foreigners” and hopes that applicants for foreign registered trademarks (business licenses, permanent residence, and business locations abroad) can submit in paper form.
In short, the above is the complete introduction to the “new regulations for U.S. trademark registration taking effect in 2023”. If a cross-border e-commerce seller wants to submit an application report after this regulation takes effect, he or she must find a U.S. lawyer who has been in charge to handle the application on his or her behalf. If the business license and permanent residence are both outside the United States, this regulation must be followed.