As Chinese cross-border e-commerce sellers’ trademark awareness gradually increases, more and more sellers advocate registering international trademarks. However, you may encounter unexpected rejections during the registration process. Is it allowed to apply again after international trademark registration is rejected? What matters need to be paid attention to? In order to help Chinese sellers successfully complete overseas work and trademark work, this article will focus on this process.
1. How to define the situation when WIPO’s international trademark is rejected?
How do sellers determine that their international trademark applications have been rejected? As we all know, WIPO is the internationally recognized Madrid Agreement organization, which is specially used to deal with international trademarks. If cross-border e-commerce sellers use the channel of WIPO to upload the qualification certificate for international trademark application to the countries that need group testing, sellers will find that after each country gets the application certificate, it will start to review the system and standards review process.
There are two situations of rejection. One is temporary rejection, which means that the international trademark has been rejected in a certain region and sellers can reapply. The other is a provisional rejection by WIPO, which may design a project of a certain type.
2. How to handle the re-application after international trademark registration is rejected?
In the vast majority of cases, cross-border e-commerce sellers need local lawyers to represent themselves at the local trademark office, which means that cross-border e-commerce sellers will need to contact local lawyers and go through multiple price comparison agencies. The method allows the attorney to respond on his behalf and allows the attorney to obtain the materials that need to be prepared and certified. The attorney’s price will depend on the state of the country handling the case and the attorney’s actual quotation.
If it is all provisional cases of trademark rejection by the Madrid Organization: This means that the international trademark application of this cross-border e-commerce seller has been rejected in the country/region that sent the fixed notification, and It’s simply irreversible.
In short, the above is about “How to handle the application after the international trademark registration is rejected?” If a cross-border e-commerce seller finds that his trademark application has been rejected, don’t worry, it is better to check the reasons first. be rejected, thereby defining which rejection situation the trademark belongs to, and then handle it separately according to “provisional rejection” and “total rejection”.