Amazon store sales results are closely related to advertising placement. But it is not that the higher the advertising cost, the better, because if the advertising cost is high but the conversion is low, it will easily hinder the development of the store. Therefore, this article will focus on: How to control Amazon’s high advertising costs? We hope to help Amazon sellers quickly control their advertising expenditure costs.
1. Control keywords and matching types.
When Amazon sellers find that the generalized keyword matching process has increased the ASOS in the backend, then sellers can use the phrase matching function and optimization function in the backend to obtain more accurate and closely related traffic. ; In addition, cross-border e-commerce sellers should also check the keywords in the background that have a relatively low conversion rate but a relatively large number of clicks. In this way, they can deny the addition of keywords and control inefficient traffic advertising costs as much as possible.
2. Increase the bidding for high-quality keywords.
Regarding the topic of “How to control Amazon’s high advertising costs”, in fact, in addition to adjusting the matching degree of keywords, you should also bid at higher amounts for high-efficiency keywords. Because after increasing the bidding, the average cost per click can be increased, thus ushering in a wider range of matches for the store settings, thereby obtaining more and better precise traffic. You can also think about how to use this type of High-quality keywords are added to daily advertising and marketing activities.
3. Arrange appropriate ad groups based on ACOS goals.
Granular and refined management of ACOS is to better promote higher-profit products; while ordinary products with lower profits must control their goals. When cross-border e-commerce Chinese sellers ACOS target products of the same quality are placed in the same advertising group, which can effectively manage and increase sales.
In short, the above is the relevant answer to “How to control Amazon’s high advertising costs”. If Chinese cross-border e-commerce sellers don’t know how to control inflated advertising costs, they should at least start from these three points: the first is to control keywords and matching types; the second is to control the bidding level of high-quality keywords; the third is Manage the same ad groups in ACOS.