Each store’s account budget and advertising budget are different, but if the store’s advertising budget is not controlled, it will be difficult to control the cost of advertising; if the budget prepared is too small, it is easy to Underexposure phenomenon. In order to better help Amazon sellers learn to set advertising account budgets, this article will explain the “Account Budget for Amazon Advertising”.
1. Initial default of Amazon advertising account budget.
All Amazon buyers should make corresponding adjustments based on Amazon’s industry category standards. However, when sellers generally run Amazon advertising campaigns, their daily budget may be around US$30. Although the advertising budget often changes, when the cross-border e-commerce seller’s LISTING is relatively complete and the product profit is more than 5 US dollars, you can test it through automatic advertising, which can also be based on the actual sales situation. Adjustment.
The advertising budget of US$30 is not too much, so when you start advertising in the early stage, you can afford even a loss.
2. Account budget settings for Amazon advertising. (1) Daily advertising.
Cross-border e-commerce sellers must first set a daily advertising budget, and start with a small amount, such as $50 per day, or $5 per day. Don’t worry about overspending, because if the promotion cost exceeds the daily advertising online, the advertising promotion will be suspended. If the seller finds that these cost amounts have been overspended, he can modify the settings in the background.
(2) Keyword bidding.
Keyword bidding is the most critical, because when Amazon sellers bid with others, the amount they may pay is very limited. If there are more keywords bidding, the more consumers they will eventually cover. many.
In short, that’s all the explanations about Amazon advertising budget. If novice sellers in cross-border e-commerce do not understand the upper and lower limits of “advertising budget”, they can set up a relatively complete situation in LISTING and conduct an advertising budget test of about US$30. If this number has exceeded the standard, it should be within the seller’s affordability. within the range.