For cross-border e-commerce sellers, it is not difficult to learn the basic registration and operation procedures. The real difficulty is to write a good title. Many novice Amazon sellers often don’t even know how to write a short title. So in order to help novice sellers still write good titles with zero foundation, this article will focus on: How to write Amazon advertising titles?
1. High-quality Amazon title standards: with corporate brand name + title of this product + category keywords.
If you have been working on Amazon for a long time, you will find that a good title is not necessarily the longest. There are many listing titles on the market that are very well-written. Not only are they concise and easy to remember, but they can also form a clear and short title by only relying on a brand name and product name. This approach has great benefits: consumers can easily identify the title at a glance. I understand, sales conversion is ideal, but there is a certain threshold.
(1) The seller’s brand is required to have a certain degree of popularity and cannot be a little-known brand. Only in this way can consumers understand the brand’s main business in one second. Therefore, small and medium-sized sellers are not suitable for this title method.
(2) Sellers are required to provide high-definition product images. Consumers can understand the purpose of the product with the help of pictures. But it does not apply to diversified products, only to single products.
(3) The usage scenarios are universal and the usage functions are clear. This product should at least be familiar to ordinary people, so that it can attract attention just by the name of the product.
2. High-quality Amazon title: brand name + product name (core keywords) + quantity.
As for the question “How to write Amazon advertising titles”, in addition to the above methods, you can also add core words. This writing method is more diversified, which not only increases the inventory quantity of the product, but also uses text to widen the gap with competing products and bring out the unique attributes of the product.
In short, the above is an introduction to the two methods of “How to write Amazon advertising titles”. If a cross-border e-commerce seller does not know how to choose, you can consider it based on the actual situation: Big brand sellers with relatively high reputation The first method is suitable; for those with low visibility but many product differences and attributes, you can choose the second method.