In fact, the operation of the wish platform is not as simple as people think. This is a complex task and relying solely on theory is far from sufficient. What can really help sellers is often the summary of experience in actual operations, and operation is also a process of continuous trial and error and improvement. So, let’s take a look at what the VIP service improvements for wish sellers include?
1. Product classification suggestions.
On the wish platform, the number of product types uploaded by sellers does not have much impact on store traffic. Because stores are relatively less prominent in Wish, many buyers can’t even find the store. However, what needs to be considered is that if a seller has too many product categories, it will not be conducive to the optimization of store products, and may even cause confusion in aspects such as inventory management, product procurement, and later consumption positioning. At present, the competition on the wish platform is very fierce. The most important thing is to do precise operations and make a certain product perfect. Be thoughtful, research buyer pain points and common questions, and do something interesting.
2. Freight setting.
On wish platform, there is no free shipping option. Even if the seller sets the shipping fee to 0, the system will change it to $1 after release. Therefore, it is recommended that the seller set a reasonable shipping fee based on the actual situation. Sometimes, some sellers will find that nothing has been done, but the product shows free shipping and a reduced price. Don’t worry, this is a way of promotion on the wish platform, and the official will pay for the promotion.
3. Regarding the time of product review.
On the wish platform, the product review time is both short and long. Some products are reviewed within a few hours, while others may take months. Because the audit method is manual or systematic, countless new products are put on the shelves every day. Manual review is bound to be slower than system review. Searches are usually carried out after half a day or a day. If the sales data of a product is zero, the seller will not be able to search for the product, but can check it by searching the product ID, and the wish platform will push it to the buyer. It is recommended that sellers pay close attention to the integrity management policy of the wish platform. If the seller is honest, his products can be sold directly without waiting for review, as long as no counterfeit products are found in the store.
4. Products that are easy to sell.
Usually, new products can be promoted on the wish platform for 3-7 days. If during the promotion period, the traffic and transaction volume are not as expected, the wish platform will stop promoting the product. Therefore, sellers cannot wait for new products to slowly optimize. They must complete all evaluations before optimization and make them perfect, including high-quality product maps, accurate labels, titles, concise and accurate descriptions, and prices.
The above introduction is the relevant knowledge about the improvement of VIP services for Wish sellers. As a cross-border e-commerce platform that attaches great importance to buyer experience, Wish attaches great importance to the quality of after-sales service. The quality of after-sales service directly affects the store’s praise rate and operational efficiency. Therefore, wish sellers must be familiar with the platform’s after-sales service specifications in order to provide excellent after-sales service.