When it becomes more and more difficult to convert platform website traffic and users slowly flow, the platform needs to find ways to retain users and continuously improve user acquisition channels and methods for current traffic. Various e-commerce platforms have begun to develop live broadcasts, and cross-border e-commerce is no exception. So how does Amazon conduct live broadcast promotion? What are the steps?
Amazon Live Creator can interact with customers in real time and promote conversions. After downloading the application, you can log in with the store account and password. The live broadcast program and the store background are independent of each other. After downloading the app, log in to your Amazon Seller Center seller account and click the button to create a new live broadcast. Select the More Options button to change channel settings, associate seller accounts, read live broadcast tips, etc.
If a merchant needs to test before live broadcast, they can choose to test in practice mode. Amazon will provide a unique link on the private channel page where the live stream can be viewed. If the business frequently broadcasts live on Facebook on the social platform, no practice is required.
Add live product photos so that users can see merchants display products for shopping. Once you select a product, remember to name the live broadcast with main keywords to get better Amazon SEO optimization results.
Live streaming is a very popular marketing model. Many e-commerce platforms have begun to deploy their own live broadcast parts, and the Amazon platform is no exception. In real-time video, build trust with customers through interaction and increase users’ desire to buy. Users can find products in a fun way and deepen their love for them.
Now Amazon’s live broadcast is aimed at all users on mobile phones and PCs, and the live video is retained in the live broadcast room. In addition to the traffic that live broadcast can bring, the videos played back in the live broadcast room also have a steady stream of traffic. Sellers can use the seller’s live video as a display, etc. The platform will also shift the weight of sellers on Amazon’s live broadcast.
Most sellers can apply for Amazon’s live broadcast permission, so when a merchant wants to do live broadcast but does not have enough professional teams and KOLs to anchor, it is best to find a professional cross-border live broadcast service agency choose. Buyers can click on Amazon Live to find the channel name on the channel page in the ad space. Merchants can also provide channel links within the app and promote the corresponding channel to audiences outside of Amazon’s website.