The Amazon platform recently announced that the 2022 Amazon Prime Day will be held in July this year, and the event will cover more than 20 Amazon websites around the world. Amazon’s global third-party sellers, including Chinese sellers, will send valuable discounts to more than 200 million Amazon Prime members in the world, covering a variety of products. Amazon has launched a series of new initiatives and services in warehousing and logistics, brand building, compliance, operations, etc. to help Amazon sellers successfully prepare for the annual sales season.
1. Warehousing and logistics.
Amazon provides sellers with a variety of choices. From full container transportation, sea freight LCL, to express ships, air transport commercial flights, charter flights, Z-Parcel official packaging, various solutions meet the needs of different sellers. In order to reduce the impact of supply chain instability on sellers and control transportation costs, Amazon satellite warehouses and STS services (shipping to overseas warehouses designated by sellers) are combined with peak seasons to reduce the impact of supply chain instability on sellers and control transportation costs. There is a huge demand from sellers to pick up goods at the destination port.
2. Brand building.
In April this year, Amazon released a series of product search performance reports and search term performance reports on its US website. Brand sellers can use multi-dimensional data insights to effectively formulate peak season strategies. In addition, Amazon has launched a self-service application process for branding tools and launched a $50,000 gift package for new sellers. The brand referral bonus program offers an average rebate of 10%, as well as 20,000 free codes for the Transparency program.
3. Compliance.
To ensure the security of seller accounts during the Prime membership period, Amazon will speed up the timeliness of appeal review, strengthen monitoring of abuse of Amazon policies, and systematically protect products participating in promotions.
4. Operational aspects.
Amazon also launched Sprint on channels familiar to Chinese sellers! Prime day2022 themed activities, such as official WeChat, website, email, live broadcast, official classes, etc., provide sellers with practical information for several months in preparation for Prime Day, covering promotion reports, traffic drainage, conversion, logistics, account health, and branding. , advertising, etc.
The above are some new measures shared with sellers by the Amazon platform for sellers to prepare for the Prime Day peak season. I hope it will be helpful for sellers to open stores. Lianlian International always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.