Keywords will definitely attract buyers’ attention. Good keywords can bring high exposure and traffic, and sales will naturally follow. Different people find keywords in different ways. How to optimize AliExpress keywords? Today, I would like to share with my seller friends how to optimize keywords on AliExpress.
1. Search keywords
The backend of AliExpress has a hot words section, classified by industry and country.
When choosing an industry (such as clothing accessories, electronic products, etc.), after selecting the category, select the corresponding country. It is recommended to select the specific country. If you select “Global”, the keywords will More. These countries (Russia, the United States, Spain, Brazil, the Netherlands, Poland, Israel, Ukraine, the United Kingdom, etc.) are the focus of optimization by AliExpress.
Since the data within 30 days can fully reflect the trend of the product, 30 days are selected as the time range. Select 30 days for each country and click “Download” in the upper right corner to download the 30 days of data to your computer. Each data table will display data such as search keywords, brand keywords, popular click rates, conversion rates, and competition indexes. Can be summarized as a summary table. Copy the corresponding data by country and then pivot. Among them, the paid conversion rate can most intuitively show whether the keywords are effective. If no one searches for the keywords to buy our products, naturally the product keywords will not be effective, and there will be no corresponding conversion rate.
2. Create new keywords yourself and add them appropriately according to the 99 word list.
There are many categories in the nine word lists. You can choose a product based on its material or purpose. Add up all the words you want to add and combine the words into a title. From this word list, you can write more attractive topics.
The most important point is that when driving the express sales channel, you can know which words can be promoted and which words cannot be promoted. Words like dress don’t usually get pushed. First, it is too expensive and not cost-effective; second, there are too many competitors. If this is the case, the promotion may have little effect.
3. Set different keywords for each country
Although Google Translate is good, some keywords must be created based on frequency of use or language habits. For example, searching for speakers in English is speaker, while searching for speakers in French can use haut-parleur. But the translation used by haut-parleur on the translation tool may be trumpet or trumpet, which is meaningless. Therefore, when we analyze keywords, we must accurately understand the local language, so that it is easier for customers to find your products.
Foreigners all like concise keywords, and you can find many products with just one search, such as accessories and accessories such as iphone and iphonex. The competition for some words in the English area is fierce, so you might as well change your mind and make some words in smaller languages, which may yield unexpected gains. As everyone knows, Russia is a big website. As a seller of Russian websites, I recommend searching on yandex.com, the accuracy will be higher. You can observe some categories to see what words everyone is looking for, and guess whether our products have potential and whether they can be promoted. I hope everyone can earn a lot of money!