In today’s increasingly competitive e-commerce market, choosing a good product is the key to success. How to choose products outside the Amazon site has troubled many novice sellers. Of course, product selection needs to consider many factors, such as target audience and market, product research, suppliers, competitive analysis, marketing strategies, etc. This article will provide some choices outside the Amazon site. Product method.
1. Social media. Currently popular social media include Facebook, Twitter, YouTube, Pinterest, Instagram, and crowdfunding website Kickstarter. These websites have large user bases, wide spread and fast spread. When a product becomes popular on these websites, it will spread quickly. It will form a trend.
2. Trade fairs. Trade fairs are a traditional way of promoting products, which are of great significance to some powerful manufacturers. Trade fairs can attract a large number of customers to the venue, allowing them to experience the product first-hand, thereby creating a desire to buy. For sellers, trade fairs are also an opportunity to understand market demand and competition. Through trade fairs, you can observe customers’ reactions to different products, obtain information about competitors, and continuously optimize and upgrade your own products. At the same time, trade fairs can also strengthen the interaction between sellers and customers, increasing brand loyalty and customer stickiness.
3. Supplier new product recommendation method. As an Amazon seller, during the product selection process, you should pay more attention to the information delivered by the supplier. Upgraded products are worthy of attention, and brand-new products developed to meet market demand are even more worthy of attention. For example, products such as balancing cars and fidget spinners that once detonated the market have brought generous returns to the sellers who first started selling. The moment these products first enter the market, they are first diffused on the supplier side.
To sum up, social media, trade fairs and supplier new product recommendation methods are very important promotion methods in Amazon’s off-site product selection. Sellers can establish contact with potential customers through social media to increase brand awareness and product exposure; participating in trade fairs can attract customers to the scene and strengthen the interaction between sellers and customers; paying attention to new products from suppliers can help sellers choose the ones with the greatest potential. products and increase sales.