If cross-border e-commerce sellers want to run a good Amazon store, they must focus on managing the various factors that affect sales. After all, these factors are the fundamental reasons that ultimately determine the effect of placing an order. This article will focus on: the various factors affecting product sales on Amazon. I hope it can give you some inspiration for cross-border e-commerce sellers.
1. Amazon’s various factors that affect product sales: exposure.
Exposure is the number of times a product appears in front of consumers. This includes the search interface in front of the computer, as well as related recommendation pages. Many cross-border e-commerce Amazon sellers have a wrong understanding of exposure, that is, they blindly think that exposure is the number of times customers see the product, but in fact this is wrong.
In fact, the basis for calculating all Amazon product exposures is the number of impressions pushed by the Amazon system, not the number of times customers see it. For example: if an Amazon user searches for a certain keyword and the seller’s product appears on the last page of the search results, if the customer does not see the product and directly turns to the next page, this is an exposure. It’s not that exposure doesn’t count until it’s seen.
Exposure is a very basic but extremely critical factor. Because any hot product is based on huge exposure. If an Amazon product has no exposure, there will be no subsequent clicks and sales.
2. Amazon’s various factors that affect product sales: clicks.
The so-called Amazon click indicator is to see whether the customer has completed the last step – placing an order and converting. So what factors affect the click-through rate? In fact, you only need to use six major factors to master it:
(1) Product pictures.
(2) The core keyword layout of the title.
(3) Product star rating.
(4) Promotional activities.
(5) Product price.
(6) Logistics channels.
In short, the above is all the explanations about “Amazon’s various factors that affect product sales.” When cross-border e-commerce sellers are dissatisfied with the sales of their products, they can grasp it from these two aspects: First, is there any problem with the exposure of the product? The second is to check whether the clicks on the product are affected, and the click-through rate can be optimized from six aspects.