In the process of operating a tiktok independent station, in fact, in addition to daily store operations, necessary promotion and traffic methods can also play a positive role in promoting. Therefore, many people currently choose paid promotion when conditions permit. In this regard, next I will introduce to you the paid traffic drainage strategy for tiktok independent stations. I hope it can be inspiring and helpful to everyone.
1. Splash Ads (open-screen ads).
This traffic-draining advertisement mainly refers to the advertisement that pops up when the TikTok platform is opened, and only one advertising space is set up a day. The content can be a three- to five-second full-screen video or GIF animation. Or pictures. The main advantage of this advertisement is that it can be pushed to all platform users, but the cost is still relatively high, so it is more suitable for sellers with sufficient budgets.
2. In-feed Ads.
Information feed advertising can be regarded as a very common form of advertising in the paid traffic strategy of tiktok independent stations. It is mainly inserted into the process of users’ daily video browsing, and this advertisement is in conjunction with other Videos should be consistent in content and format, and can support users’ likes, comments, and reposts. And compared with open-screen advertising, it also has a relatively large advantage in price, so it is very suitable for sellers of some small and medium-sized brands to place ads.
3. Branded Effect Ads.
The display mode of this kind of advertising is similar to the brand display advertising of Instagram or Snapchat. Brand sellers can work with the platform to create 2D or 3D filters for users of the platform to use, so as to It can also play a role in publicity in this process.
As for the introduction to the paid traffic drainage strategy for tiktok independent stations, in addition to the above three, there are actually some other advertising forms that you can choose from, and if you have relevant needs, you can also combine your own Choose the truly suitable advertising form to attract traffic to the independent station based on the actual situation.