Amazon is one of the world’s largest e-commerce platforms. It has a large customer base and a rich variety of products, providing sellers with good sales channels. On this platform, it is also very important for sellers to choose appropriate products. This article will explore how Amazon sellers generally choose products from four aspects.
1. The weight should not be too heavy. When entering the Amazon sales market for the first time, you need to consider product selection from the perspective of cost savings, and try to choose products weighing no more than 500 grams as test products. Transportation costs represent a large proportion of the entire operation, so when funds are limited, it is recommended to choose lighter products. If the product is too heavy, transportation costs will rise sharply.
2. Exclude sensitive goods, dangerous goods and other categories. Sensitive goods refer to some products that are liquid, powdery, have batteries or have peculiar smell. Many service providers do not accept the transportation of such products. You need to find a transportation service provider that specializes in handling sensitive goods, which will significantly increase the difficulty and difficulty of delivery. cost. There are many uncertainties when transporting sensitive goods and dangerous goods. Once problems arise, the products will not be put on the shelves on time.
3. It is best to avoid selling sensitive goods and dangerous goods. The review procedures for review products are cumbersome and the review time is long, which will increase the seller’s time cost. Best-selling items online are often those that are useful, unique, and valuable.
4. The profit of new products cannot be too low. Sellers on Amazon want to make money. If the price of a product is too low and the profit is too low, then the product has no room for profit, and thus loses the meaning of operation. Nowadays, Amazon’s operating costs remain high. Some PPC ads cost 2 or even 4 US dollars per click. If the seller’s product price is too low and the profit is not high, then in the end the seller will not be able to make a profit. It is a wiser choice to initially sell products in the price range of US$15-35.
In short, when Amazon sellers choose products, they generally need to consider factors such as the weight of the product not being too heavy, trying to exclude sensitive goods, dangerous goods and other categories when selecting products, and the profit of the new products selected not being too low. Each of these factors Only by making reasonable choices based on their own actual situation can sellers achieve better sales results and profits.