In cross-border e-commerce, eBay, as the world’s leading online shopping and auction platform, provides sellers with a broad sales channel and customer base. In order to better manage and sell goods, sellers need to set up product categories in eBay stores so that buyers can quickly find the goods they need and improve sales efficiency and profits.
1. Why do you need to set up product categories?
On eBay, buyers can find the products they need by searching and browsing categories. If the seller does not set the correct product category for the product, the buyer may not be able to find the corresponding product in the search results, or cannot find the corresponding category when browsing categories. This will lead to a loss of buyers and a drop in sales.
Therefore, setting product categories can help sellers better manage and sell goods, and improve sales efficiency and profits.
2. How to set product classification?
On eBay, sellers can set product categories through the following steps:
1. Log in to your eBay account and click the “My eBay” tab.
2. On the “My eBay” page, find the “Store and Listing” option and click to enter.
3. Click the “Edit Store” tab, and then click “Category Settings”.
4. On the “Category Settings” page, you can see the existing categories and subcategories. If you need to modify existing categories or add new categories, you can click the corresponding button to perform the operation.
5. If you need to add a new category, you can click the “Add Category” button, then fill in the category name and description information, select the level and location of the category, and finally click the “Save” button.
6. If you need to modify an existing category, you can click on the corresponding category name to enter the detailed page of the category and make modifications.
7. On the category setting page, you can set subcategories for each category. Click the “Add Subcategory” button behind the corresponding category name, fill in the subcategory name and description information, and then click the “Save” button.
8. On the category setting page, you can set keywords for each category. Click the “Set Keywords” button behind the corresponding category name, fill in the keyword information, and then click the “Save” button.
9. After completing the classification settings, click the “Save and Apply” button to make the settings take effect.
It should be noted that when setting categories, you should reasonably set categories and sub-categories according to your own product types and characteristics to avoid overly complex or too simple categories. At the same time, in order to improve sales efficiency and revenue, keywords can be set based on product keywords and search popularity so that buyers can more easily find the products they need.
3. The benefits of product classification settings.
1. Improve product visibility. By correctly setting product categories and subcategories, you can make it easier for buyers to find the products they need and increase the visibility and exposure of your products.
2. Improve sales efficiency. By setting product categories and keywords, you can quickly meet buyers’ needs and improve sales efficiency and revenue.
3. Strengthen product management. By setting categories and subcategories, you can better manage and classify your products, making it easier for sellers to manage and market their products.
4. Improve buyer satisfaction. By setting product categories and keywords, you can make it easier for buyers to find the products they need, improve buyer satisfaction and loyalty, thereby increasing repurchase rates and word-of-mouth effects.
5. Optimize sales strategy. By analyzing information such as product classification and search popularity, you can optimize sales strategies and marketing plans for sellers and improve sales effectiveness and competitiveness.
4. Things to note.
When setting product categories, sellers need to pay attention to the following matters:
1. Set categories and sub-categories reasonably. Classification that is too complex or too simple will affect product sales efficiency and revenue. You should set up reasonable categories and sub-categories according to your own product types and characteristics to make it easier for buyers to find the products they need.
2. Set appropriate keywords. Keywords are an important basis for buyers to search for products. Appropriate keywords should be set according to product characteristics and search popularity to make it easier for buyers to find the products they need.
3. Update classification settings regularly. Information such as product classification and search popularity will change with changes in market demand and trends. Sellers should regularly update their classification settings to adapt to market demand and improve sales efficiency and profits.
4. Comply with eBay regulations. Sellers should abide by eBay’s regulations and policies when setting up product categories to ensure that their stores operate in compliance.
In short, eBay store product classification settings can help sellers better manage and sell goods, improve sales efficiency and profits. When setting up product categories, sellers should reasonably set categories and sub-categories according to their own product types and characteristics, and set appropriate keywords so that buyers can find the products they need more quickly. At the same time, you also need to comply with eBay regulations and regularly update category settings to adapt to market demand and improve sales efficiency and revenue.